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Financial Services Workshop @ VMworld 2017 US

Partners, don&#rsquo;t let your customers miss the first-ever VMworld Financial Services Workshop on Sunday. It&#rsquo;s a great opportunity for your financial services customers and prospects to network with industry innovators and peers in a half-day, free, pre-conference session. They can secure their seat by adding this workshop [IND6502U] to their conference agenda.

Sunday, August 27 | 1-4PM
Securely Modernizing and Mobilizing Financial Services to Improve Customer Experiences and Drive Top-Line Growth [IND6502U]

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VMworld’s Mobility Zone Is a Must for AirWatch Connect Alumni

This blog was updated on May 22,2017, with the latest information about the Device Enrollment Program from Apple. Join the conversation on Twitter using #iOSinBusiness.

What is the Device Enrollment Program from Apple?

The Device Enrollment Program provides a fast, streamlined way to deploy your corporate-owned Mac, iOS or tvOS devices. With a mobile device management (MDM) and unified endpoint management solution like VMware AirWatch, IT can:

  • Customize device settings;
  • Activate and supervise devices over the air; and
  • Enable users to setup their own devices out of the box.

[Related: 27 Questions Answered about AirWatch & the Device Enrollment Program from Apple]

What IT challenges does the Device Enrollment Program help address?

The Device Enrollment Program solves several critical requirements for corporate-owned devices. First, organizations save time and money by eliminating high-touch processes for IT. DEP takes configuration time to zero. Deployment of corporate-owned devices with DEP means zero-touch configuration for IT, eliminates staging and automates device configuration.

Second, onboarding iOS or macOS devices is streamlined for users. Based on the settings IT configured, users are prompted through Setup Assistant (skipping through any unnecessary screens). Users only need to authenticate and don&#rsquo;t need to be tech savvy to get the content, apps and email they need on their smartphones.

Finally, supervising iOS devices over the air is possible with the DEP. With supervision, administrators have more control over the device and can disable features like AirDrop, the App Store and account modification. They can also enable features like password protection. Also, the MDM profile cannot be removed, which eliminates the possibility of un-enrollment to protect data and investments in devices and provides the best user experience possible.

What role does AirWatch play in Apple&#rsquo;s Device Enrollment Program?

To utilize the Device Enrollment Program, MDM capabilities like those part of VMware AirWatch are required. AirWatch integrates with the Device Enrollment Program, enabling organizations to automatically import devices in the console based on order history. Then, administrators can easily configure settings, apply profiles, assign applications and set restrictions that will apply automatically when users unbox devices.

[Related: iOS 10.3, tvOS 10.2 & macOS 10.12.4 Are Live! VMware AirWatch Has Your Mobile Business Covered]

How can I join the Device Enrollment Program from Apple?

First, enroll with Apple and register your organization&#rsquo;s information to create an account and designate your administrators. Next, configure your device settings and Setup Assistant steps in the AirWatch console. You then can ship devices directly to your users.

For more information, check out Apple&#rsquo;s Device Enrollment Program Guide.

What are the device requirements for the Apple Device Enrollment Program?

The devices must be corporate-owned and purchased directly from Apple or through participating Apple Authorized Resellers.*

*The Device Enrollment Program may not be supported by all Apple Authorized Resellers and carriers.

Where is the Device Enrollment Program available?

The Device Enrollment Program is available in 34 countries: Australia,Austria,Belgium,Brazil,Canada,Czech Republic,Denmark,Finland,France,Germany, Greece,Hong Kong,Hungary,India,Ireland,Italy,Japan,Luxembourg,Mexico,Netherlands, NewZealand,Norway,Poland,Portugal,Singapore,South Africa,Spain,Sweden,Switzerland, Taiwan,Turkey,United Arab Emirates,United Kingdom andUnitedStates.

What’s available for education with the Device Enrollment Program from Apple?

Both Apple and AirWatch give special consideration to unique education use cases. With Apple School Manager (ASM), Apple has delivered a central place for account creation, role definitions and content purchases. To support ASM, AirWatch designed a console section for education to setup mobile deployments and streamline management of teachers, students, classes, apps and more—whether you have a 1:1 or shared device deployment. After importing data from Apple School Manager, use AirWatch to:

  • Match devices with students or classes;
  • Assign applications (to users or devices); and
  • Configure the new Classroom application, allowing teachers to guide learning on iPads.

Students quickly choose the device with their photo displayed once their teacher has started the class.

Visit apple.com/business/dep/ and apple.com/education/it/ to learn more about the Device Enrollment Program.

 

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Transforming Security: Addressing Customer Challenges

 

Your customers face security threats everywhere, every day. What can you do as a partner to help address the challenges customers face with transforming IT security?

Penton media recently sat down with Chris Campbell, Director of Product Marketing at VMware to talk about just this topic.

Listen to the FastChat and find out how you can help customers drive security transformation as Chris expands on:

  • The biggest customer challenges around security today
  • Why security interactions among silos is increasingly complex for customers
  • Simplifying security
  • What customers can expect by implementing a VMware security portfolio

VMware Partners – review our latest Transform Security campaign available via Partner Demand Center.

VMware is excited to further our partner&#rsquo;s success in driving security transformation for customers.

The post Transforming Security: Addressing Customer Challenges appeared first on Power of Partnership.

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Lead Generation in the Digital Era

Lead generation in the digital era can be daunting. The good news is, there are resources that can immediately help you fill your sales pipeline. To help you stay on top of your customers&#rsquo; needs our ongoing best practices blog series will focus on lead generation, social media strategies, nurturing programs and more.

Generating consistent and predictable sales leads is the lifeblood of B2B organizations. Unfortunately, in our digital era, successfully managing a sales funnel is easier said than done. Tried and true methods, like cold calling and shotgun email marketing techniques, now only produce lackluster results. This leaves many of us feeling as though we have exhausted our time, budgets and resources.
The primary reason for this change is the evolution of the buying process. Digital has forever altered how buyers make purchasing decisions. In fact, they often complete their own research online before reaching out to a Partner, which highlights the importance of being top of mind at every stage of the sales process.

Understanding the Modern Buyer&#rsquo;s Journey

There are three stages of the buyer&#rsquo;s journey. Each stage puts your customers firmly in the driver&#rsquo;s seat of the decision-making process, including:

  1. Awareness: The buyer realizes they have a problem
  2. Consideration: The buyer begins to research possible solutions
  3. Decision: The buyer chooses a product or solution

Harnessing the Forgotten Power of Email Programs

As social media and content play an ever-expanding role in sales and marketing, email programs have fallen by the wayside. It is important to note that email marketing continues to deliver tremendous performance, consistently exceeding other methods. According to a survey conducted by the Direct Marketing AssociationandDemand Metric, &#rsquo;Email had a median ROI of 122% — more than four times higher than other marketing formats examined, including social media, direct mail and paid search.&#rdquo; [1]

Email marketing is unquestionably effective for building awareness and nurturing leads, but there are critical elements to consider:

  • Purchased email lists are rarely effective and may hurt your reputation. Instead, build an opt-in list with content marketing and other inbound marketing techniques in order to build brand recognition and customer loyalty.
  • Segment your lists to narrow your targeting focus (think verticals, previous email activity such as click-throughs and past purchases).
  • Use multi-touch programs to build your message over time.
  • Be consistent with your messaging to strengthen your brand.

To help you get started, VMware Partners can easily access multi-touch programs in the Partner Demand Center. These campaigns are ideal for driving awareness and include everything you need, from custom emails and landing pages to gated content.

Building Relationships with Lead Nurturing

Depending where your buyer is in their journey, they may not be ready to buy right now. However, it does not mean that you should concede and move on to the next lead. Take this opportunity to nurture the relationship, differentiate your business, build trust, educate your customers and finally move them closer to a decision.

According to the 2017 Benchmark survey by Demand Gen Report, marketers agree that the best types of lead nurturing programs are email newsletters, white papers and webinars.[2] But, these are not the only tactics that work. Thought leadership articles, research-based content and blog posts are also highly effective. The key for all Partners is to map the right type of program and content to each stage or the buyer&#rsquo;s journey.

VMware knows it takes time to build lead nurturing programs and content from scratch. We offer resources at your fingertips to give you a fast pass to success. Our programs include everything from webinar and workshop planning guides to outbound calling programs – all tools available through the Partner Demand Center.

Accelerating Sales

When buyers reach the decision phase, they&#rsquo;re strategically narrowing down vendors by evaluating specific features and comparing prices. Seeing products in action helps prospects fully grasp the features and overall value of solutions. This is an ideal opportunity to offer testimonials, labs, evaluation checklists, product trials and demos.

VMware supplies the following fast passes to success to help you demonstrate the value of VMware products and move sales forward:

  • Hands-on Labs

VMware Hand-on Labs (HOLs) demonstrate the value of VMware solutions in real time. This program provides you with the tools you need to encourage prospects to try out VMware solutions.

  • Free Trials and Assessments

Free Trial and Assessment forms can be added to your website through VMware Content Syndication. This allows your prospects to download evaluation versions of products and install them in their own environment.

Refining Your Strategy

Once your programs are in place, it is important to continuously evaluate what&#rsquo;s working and refine your strategy based on data. If you&#rsquo;re not focusing on metrics, statistics show that you may be missing valuable leads. According to Demand Gen Report, &#rsquo;The less companies know about their Key Performance Indicators [or metrics], the less likely they are to meet their revenue goals.&#rdquo; To identify where leads are leaking out, it is recommended to regularly examine each stage of the sales funnel. This best practice will go a long way toward boosting your pipeline and improving your marketing and sales practices.

Next Steps for Partners to Boost Sales

  • Take advantage of enablement tools developed specifically for our Partners
  • Participate in a SPECIAL INCENTIVE PROGRAM for new activations. For a limited time, Partners can receive a $25 gift card* by activating a campaign or program and submitting this form.
  • Reference theProgram Overviewor ourGetting Started Guide.
  • Login to thePartner Demand Centerto activate a program or campaign.
  • Email uswith any questions.

Please note that Terms and conditions apply.

——————————————————————————————————————————————Sources:

[1] Email Continues to Deliver Strong ROI and Value for Marketers, https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers

[2] 2016 Lead Nurturing Benchmark Study, https://www.demandgenreport.com/resources/reports/2016-lead-nurturing-benchmark-study

[3] 2016 Content Preferences Study, https://www.demandgenreport.com/resources/research/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis

 

The post Lead Generation in the Digital Era appeared first on Power of Partnership.

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Ad+ Enhancements for 2017: What Partners Need to Know

Last August, VMware announced enhancements to Advantage+, our opportunity registration program. This year, we continue the evolution as part of our ongoing commitment to deliver best in class partner programs. We are pleased to announce the following Advantage+ enhancements effective June 19:

  • Lead on Professional Services – Premier and Enterprise Solution Providers and Corporate Resellers can request registration to take the lead on selling Professional Services.
  • Cross-Sell Up-Sell Improvements – Modified validation process to allow for solution-oriented selling.
  • Professional Level Solution Providers eligible to participate in Advantage+ with safeguard registration benefits.

VMware transformational solutions continue to offer immense partner opportunity and these Advantage+ enhancements will streamline the incentive process for our advanced products.

Be sure to review the incentives page on Partner Central for more details.

The post Ad+ Enhancements for 2017: What Partners Need to Know appeared first on Power of Partnership.

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Ad+ Enhancements for 2017: What Partners Need to Know

Last August, VMware announced enhancements to Advantage+, our opportunity registration program. This year, we continue the evolution as part of our ongoing commitment to deliver best in class partner programs. We are pleased to announce the following Advantage+ enhancements effective June 19:

  • Lead on Professional Services – Premier and Enterprise Solution Providers and Corporate Resellers can request registration to take the lead on selling Professional Services.
  • Cross-Sell Up-Sell Improvements – Modified validation process to allow for solution-oriented selling.
  • Professional Level Solution Providers eligible to participate in Advantage+ with safeguard registration benefits.

VMware transformational solutions continue to offer immense partner opportunity and these Advantage+ enhancements will streamline the incentive process for our advanced products.

Be sure to review the incentives page on Partner Central for more details.

The post Ad+ Enhancements for 2017: What Partners Need to Know appeared first on Power of Partnership.

Read more..

5 Reasons to Embrace iOS in Business

This blog was updated on May 22,2017, with the latest information about the Device Enrollment Program from Apple. Join the conversation on Twitter using #iOSinBusiness.

What is the Device Enrollment Program from Apple?

The Device Enrollment Program provides a fast, streamlined way to deploy your corporate-owned Mac, iOS or tvOS devices. With a mobile device management (MDM) and unified endpoint management solution like VMware AirWatch, IT can:

  • Customize device settings;
  • Activate and supervise devices over the air; and
  • Enable users to setup their own devices out of the box.

[Related: 27 Questions Answered about AirWatch & the Device Enrollment Program from Apple]

What IT challenges does the Device Enrollment Program help address?

The Device Enrollment Program solves several critical requirements for corporate-owned devices. First, organizations save time and money by eliminating high-touch processes for IT. DEP takes configuration time to zero. Deployment of corporate-owned devices with DEP means zero-touch configuration for IT, eliminates staging and automates device configuration.

Second, onboarding iOS or macOS devices is streamlined for users. Based on the settings IT configured, users are prompted through Setup Assistant (skipping through any unnecessary screens). Users only need to authenticate and don&#rsquo;t need to be tech savvy to get the content, apps and email they need on their smartphones.

Finally, supervising iOS devices over the air is possible with the DEP. With supervision, administrators have more control over the device and can disable features like AirDrop, the App Store and account modification. They can also enable features like password protection. Also, the MDM profile cannot be removed, which eliminates the possibility of un-enrollment to protect data and investments in devices and provides the best user experience possible.

What role does AirWatch play in Apple&#rsquo;s Device Enrollment Program?

To utilize the Device Enrollment Program, MDM capabilities like those part of VMware AirWatch are required. AirWatch integrates with the Device Enrollment Program, enabling organizations to automatically import devices in the console based on order history. Then, administrators can easily configure settings, apply profiles, assign applications and set restrictions that will apply automatically when users unbox devices.

[Related: iOS 10.3, tvOS 10.2 & macOS 10.12.4 Are Live! VMware AirWatch Has Your Mobile Business Covered]

How can I join the Device Enrollment Program from Apple?

First, enroll with Apple and register your organization&#rsquo;s information to create an account and designate your administrators. Next, configure your device settings and Setup Assistant steps in the AirWatch console. You then can ship devices directly to your users.

For more information, check out Apple&#rsquo;s Device Enrollment Program Guide.

What are the device requirements for the Apple Device Enrollment Program?

The devices must be corporate-owned and purchased directly from Apple or through participating Apple Authorized Resellers.*

*The Device Enrollment Program may not be supported by all Apple Authorized Resellers and carriers.

Where is the Device Enrollment Program available?

The Device Enrollment Program is available in 34 countries: Australia,Austria,Belgium,Brazil,Canada,Czech Republic,Denmark,Finland,France,Germany, Greece,Hong Kong,Hungary,India,Ireland,Italy,Japan,Luxembourg,Mexico,Netherlands, NewZealand,Norway,Poland,Portugal,Singapore,South Africa,Spain,Sweden,Switzerland, Taiwan,Turkey,United Arab Emirates,United Kingdom andUnitedStates.

What’s available for education with the Device Enrollment Program from Apple?

Both Apple and AirWatch give special consideration to unique education use cases. With Apple School Manager (ASM), Apple has delivered a central place for account creation, role definitions and content purchases. To support ASM, AirWatch designed a console section for education to setup mobile deployments and streamline management of teachers, students, classes, apps and more—whether you have a 1:1 or shared device deployment. After importing data from Apple School Manager, use AirWatch to:

  • Match devices with students or classes;
  • Assign applications (to users or devices); and
  • Configure the new Classroom application, allowing teachers to guide learning on iPads.

Students quickly choose the device with their photo displayed once their teacher has started the class.

Visit apple.com/business/dep/ and apple.com/education/it/ to learn more about the Device Enrollment Program.

 

Read more..

5 Reasons to Embrace iOS in Business

This blog was updated on May 22,2017, with the latest information about the Device Enrollment Program from Apple. Join the conversation on Twitter using #iOSinBusiness.

What is the Device Enrollment Program from Apple?

The Device Enrollment Program provides a fast, streamlined way to deploy your corporate-owned Mac, iOS or tvOS devices. With a mobile device management (MDM) and unified endpoint management solution like VMware AirWatch, IT can:

  • Customize device settings;
  • Activate and supervise devices over the air; and
  • Enable users to setup their own devices out of the box.

[Related: 27 Questions Answered about AirWatch & the Device Enrollment Program from Apple]

What IT challenges does the Device Enrollment Program help address?

The Device Enrollment Program solves several critical requirements for corporate-owned devices. First, organizations save time and money by eliminating high-touch processes for IT. DEP takes configuration time to zero. Deployment of corporate-owned devices with DEP means zero-touch configuration for IT, eliminates staging and automates device configuration.

Second, onboarding iOS or macOS devices is streamlined for users. Based on the settings IT configured, users are prompted through Setup Assistant (skipping through any unnecessary screens). Users only need to authenticate and don&#rsquo;t need to be tech savvy to get the content, apps and email they need on their smartphones.

Finally, supervising iOS devices over the air is possible with the DEP. With supervision, administrators have more control over the device and can disable features like AirDrop, the App Store and account modification. They can also enable features like password protection. Also, the MDM profile cannot be removed, which eliminates the possibility of un-enrollment to protect data and investments in devices and provides the best user experience possible.

What role does AirWatch play in Apple&#rsquo;s Device Enrollment Program?

To utilize the Device Enrollment Program, MDM capabilities like those part of VMware AirWatch are required. AirWatch integrates with the Device Enrollment Program, enabling organizations to automatically import devices in the console based on order history. Then, administrators can easily configure settings, apply profiles, assign applications and set restrictions that will apply automatically when users unbox devices.

[Related: iOS 10.3, tvOS 10.2 & macOS 10.12.4 Are Live! VMware AirWatch Has Your Mobile Business Covered]

How can I join the Device Enrollment Program from Apple?

First, enroll with Apple and register your organization&#rsquo;s information to create an account and designate your administrators. Next, configure your device settings and Setup Assistant steps in the AirWatch console. You then can ship devices directly to your users.

For more information, check out Apple&#rsquo;s Device Enrollment Program Guide.

What are the device requirements for the Apple Device Enrollment Program?

The devices must be corporate-owned and purchased directly from Apple or through participating Apple Authorized Resellers.*

*The Device Enrollment Program may not be supported by all Apple Authorized Resellers and carriers.

Where is the Device Enrollment Program available?

The Device Enrollment Program is available in 34 countries: Australia,Austria,Belgium,Brazil,Canada,Czech Republic,Denmark,Finland,France,Germany, Greece,Hong Kong,Hungary,India,Ireland,Italy,Japan,Luxembourg,Mexico,Netherlands, NewZealand,Norway,Poland,Portugal,Singapore,South Africa,Spain,Sweden,Switzerland, Taiwan,Turkey,United Arab Emirates,United Kingdom andUnitedStates.

What’s available for education with the Device Enrollment Program from Apple?

Both Apple and AirWatch give special consideration to unique education use cases. With Apple School Manager (ASM), Apple has delivered a central place for account creation, role definitions and content purchases. To support ASM, AirWatch designed a console section for education to setup mobile deployments and streamline management of teachers, students, classes, apps and more—whether you have a 1:1 or shared device deployment. After importing data from Apple School Manager, use AirWatch to:

  • Match devices with students or classes;
  • Assign applications (to users or devices); and
  • Configure the new Classroom application, allowing teachers to guide learning on iPads.

Students quickly choose the device with their photo displayed once their teacher has started the class.

Visit apple.com/business/dep/ and apple.com/education/it/ to learn more about the Device Enrollment Program.

 

Read more..

The Opportunity for VMware and our SI/SOs in 2017

Guest blog from Seb Fitzjohn – EMEA Director, Global System Integrators and System Outsourcers at VMware. Follow him on Twitter at @sfitz100 for more updates.

At VMware we will continue to invest and collaborate with our partners as we focus on turbo charging our four key solution areas in 2017: modernizing the data centre, multi-cloud management, mobility and security. A super example of this in action is our highly successful Global System Integrator & System Outsourcers (SI/SO) Programme.

This important programme includes 20 global partners, and is helping our joint customers accelerate their technology transformation, enabling them to exploit new and exciting market opportunities in the digital economy. By virtualising network and storage infrastructure as well as compute, our customers can position themselves as secure, mobile and cloud first digital enterprises.

Our partners are in a great position to advise, transform and manage these new software defined platforms, and the Global SI/SO Programme industrialises the solution design, go-to-market and delivery. This approach also enables joint field engagement where the enterprise, the partner and VMware align around business value.

I recently met with our Senior Vice President, Jean-Pierre Brulard, and we discussed why our SI/SO community is so important in helping our customers and partners alike in their digital transformation journey. Here&#rsquo;s a little more context from us both in the video below:

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VMware vRealize Updates Bring Opportunities

VMware&#rsquo;s recent product updates make it easier to accelerate your customers&#rsquo; digital transformation by modernizing their existing data center environment and simplifying management of heterogeneous, multi-vendor cloud environments. Theupdated VMwarevRealize® Cloud Management Platform brings opportunity by enabling customers to manage and provision at scale – with compute, network, storage and application services across multi cloud environments.

What&#rsquo;s improved with vRealize Cloud Management for customers and partners?

  • Faster time-to-implementation and lower total cost of ownership of cloud
  • Partners are eligible for the front-end discounts up to 30%, plus a 5% back-end rebate

How can I engage my customers?

IDC predicts that by 2018, 98% of Enterprises will be operating both private and public clouds. This would accelerate an increasing need for a multi cloud management solution. Start the conversation around the following three common customer use cases and illustrating key updates:

Intelligent Operations

  • Automated, Proactive Performance Management for workload balancing across clusters and data stores based on business needs
  • 360 Troubleshooting for faster root-cause analysis
  • Enhanced Insights to improve forecasting and accelerate cloud planning
  • Increased Support for VMware vSAN™ Operations, Ease of Use Enhancements, Improved Cross Cloud Networking and Security Management, and much more

Automate IT

  • Increased support for VMware NSX® Day Two Actions for load balancing, networking and security functions
  • Automated, Proactive Workload Placement to improve placement decision making for provisioning new virtual machines

DevOps-Ready IT

  • Container Management Enhancements including support for vSphere Integrated ContainersTM and Docker
  • Configuration Management Framework for integration with tools such as Puppet, Chef, Salt, and Ansible
  • DBaaS Enhancements to easily clone server databases and make them catalog items
  • Enhanced Microsoft Azure support to enable deployment and management of application and middleware services

For more details on what is new and improved with vRealize, listen to the “Learn about the new vRealize releases in Q2” vmLIVE session. You will hear from VMware Cloud Management leaders and subject matter experts on strategy updates, new releases, and to see demos of the new functionality.

Also, be sure to visit the Launch Resource Center for more information on product updates, partner benefits and incentives on growing your cloud management practice

The post VMware vRealize Updates Bring Opportunities appeared first on Power of Partnership.

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