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SISO Partners: 3 Can’t Miss Sessions at Partner Exchange 

Systems Integrators and Systems Outsourcers (SISO) headed to Las Vegas next week have access to a plethora of partner breakout sessions, keynotes, and panels – so what to choose?

To assist you as you build your schedule, here are the three SISO specific sessions you will not want to miss.

1. Emerging Technologies with VMware and Pivotal - Presented Jointly by VMware, Pivotal, and Special Guest Speakers from Cognizant and Worldwide Technology [PAR4411PU] Sunday, Aug 27, 1:30 p.m. - 2:30 p.m.

Learn about VMware&#rsquo;s vision for emerging technologies and how VMware is partnering with Pivotal to build and take to market state-of-the-art cloud native solutions such as Developer-Ready Infrastructure.

 

2. Enabling Systems Integrators & Systems Outsourcers Partner Opportunity with VMware Cloud on AWS [PAR4410BU] Sunday, Aug 27, 2:45 p.m. - 3:45 p.m.

Wondering how to leverage VMware Cloud on AWS?Chris Niederman, GM, Worldwide Strategic Alliances, AWS and David Parsons, Vice President, Global Systems Integrators & Systems Outsourcers, VMware, will discuss how partnerscan take advantage ofthe solution by focusing on customer readiness, datacenter transformation and application migration.

 

3. VMware & Systems Integrators & Outsourcers: Accelerating Digital Transformations through Joint Technology Leadership and Compelling GTM Partnership [PAR4408BU] Sunday, Aug 27, 4:00 p.m. - 5:00 p.m.

David Parsons, VMware Global SISO VP, willprovide updates on SISO GTM and enablement programs, including news about VMware partnerships with AWS, IBM Cloud and Pivotal. Chris Wolf, VMware CTO, will outline technology investments and market changes creating new opportunities for SISO partners in the years ahead.

 

Interested in learning more about VMware&#rsquo;s partnerships with SISOs?

Check out VMworld sessions hosted by Accenture, Capgemini, Cognizant, Deloitte, DXC, HCL, IBM, and Wipro and add them to your schedule. See you in Vegas!

There is still time to be a part of the biggest VMware partner event of the year, so register now to attend Partner Exchange @ VMworld and follow us on Twitter @VMwarePEX to keep up with all the exciting news.

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VMware partners with Systems Integrators and Systems Outsourcers (SISO) to drive growth and innovation in the enterprise, combining VMware’s next-generation technology platforms with partner global presence, deep vertical market experience and business transformation expertise. Click here to learn more.

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Partner Exchange Countdown: Know Before You Go

The countdown is on to the BIGGEST VMware Partner event of the year.

In just 10 days, Partner Exchange will light up Las Vegas. Your Partner Exchange pass gives you access to the Partner Exchange General Session, Business Growth Keynotes, Technical and Sales bootcamps and more. To ensure you make the most of this once a year opportunity, here is an overview of key activities at Partner Exchange @ VMworld, Sunday August 27.

General Session at 11:15 AM
Do not miss the Partner General Session presented by Brandon Sweeney, SVP, Worldwide Sales and Operations along with Ross Brown, Senior VP, Strategic Corporate Alliances. In addition to getting a sneak peek into VMworld updates, our key executives will deliver our vision and strategy and share the expanding ecosystem opportunity for partners across all routes to market.

Business Growth Keynotes from 1:30 – 5:00 PM
Join the all-new Business Growth Keynotes delivered by our special guest speakers and VMware executives. This content is sure to inspire with an &#lsquo;inside out&#rsquo; view on current and upcoming technology shifts and trends in:

Cloud Computing [PAR4418KU] (US)
Hear from Bernard Golden, long-time tech innovator and visionary, and VMware&#rsquo;s Nick King, VP, Solutions Product Marketing, Cloud, discussing cloud computing and how organizations must shift to stay competitive.

Embracing Digital Transformation [PAR4417KU] (US)
Join business futurist Greg Verdino along with VMware&#rsquo;s Sumit Dhawan, SVP & GM End User Computing, for a forward thinking take on digital transformation and its impact as companies embrace change.

The Future of Cyber Security [PAR4419KU] (US)
Get a hacker&#rsquo;s take on cyber security from Keren Elazari, cyber security expert, and VMware perspective from Tom Corn, SVP, Security Products, to find out what &#lsquo;secure&#rsquo; really means as people, devices and objects become more connected.

Over 50 Partner-specific Breakout Sessions
This year&#rsquo;s sessions are tailored for every partner type and relevant to your business. Some hard-hitting sessions to consider attending are:

  • NSX Value Selling
  • Embracing VMware Cloud on AWS: How Can You Deliver Value to Your Customers
  • EUC TestDrive Demo Platform: Pre-configured Demos to Shorten the Sales Cycle
  • Cloud Service Provider Platform: Evolution and Future
  • Digital Transformation: Help Your Customers Take the First Step and Grow Your Business

Access the content catalog for detailed descriptions of all the Partner Exchange sessions and use the schedule builder to add them to your conference agenda.

Also be sure to participate in all the other valuable activities that Partner Exchange has to offer including:

  • Partner-Only Technical Sessions - Special access to NDA-based product roadmaps, technology futures discussions, Beta product concepts and more.
  • Partner-Only Networking Reception – 5pm-6pm August 27 at the Mandalay Bay. Use this time to reconnect with your peers and meet new ecosystem partners.
  • Partner Exchange Lounge – exclusive access all week only for Partner Exchange pass holders. Visit the lounge to book meeting space with your customers, charge your devices, refresh with coffee and snacks, and network with peers. The lounge is open:

Sunday, August27 | 9AM– 11AM & 12:30– 5PM

Monday, August28| 11:30 AM – 6:00 PM

Tuesday, August29 | 10:30 AM – 4:30 PM

Wednesday, August30 | 9AM – 5PM

Do not forget to make time to complete your most critical VMware certifications. Partner Exchange offers a plethora of enablement opportunities including a dozen partner bootcamps on Saturday, August 26 including:

  • VMware Sales Professional – Network Virtualization (VSP-NV)
  • VMware’s Cloud Management Platform – Eyes Across the Hybrid Cloud
  • VMware Technical Solutions Professional – Network Virtualization
  • VMware Technical Solutions Professional – Hyper-Converged Infrastructure
  • VMware Technical Solutions Professional – Desktop Virtualization (VTSP-DV)

There is still time to be a part of the biggest VMware partner event of the year, so register now to attend Partner Exchange @ VMworld and follow us on Twitter @VMwarePEX to keep up with all the exciting news.

The post Partner Exchange Countdown: Know Before You Go appeared first on Power of Partnership.

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Важнейшие сессии VMworld 2017 Europe для наших партнеров

Тысячи ведущих партнеров и заказчиков VMware присоединятся к нашему главному событию года — VMworld 2017 Europe, которое пройдет в Барселоне 11-14 сентября. Мы будем счастливы, если и вы решите разделить его с нами! Регистрируйтесь прямо сейчас: http://bit.ly/2pPTcL4

В нашем каталоге вы можете посмотреть полный список мероприятий, которые мы запланировали в рамках VMworld 2017 Europe. Ниже краткое описание наиболее важных сессий для наших партнеров по программе Systems Integrator and Systems Outsourcer (SISO).

VMware + SISO: Ускорение цифровой трансформации

Понедельник, 11 сентября, 16:00 – 17:00

Дэвид Парсонс, вице-президент программы SISO, расскажет о последних достижениях и лучших кейсах SISO-партнеров, использующих технологии VMware как фактор роста, и представит обновления партнерских программ, включая новости о партнерстве VMware с AWS, IBM Cloud и Pivotal.

Крис Вульф, CTO VMware, расскажет о новых технологиях, которые откроют еще больше возможностей для наших SISO-партнеров.

Рост бизнеса: опыт работы в мультиоблачной среде

Понедельник, 11 сентября, 11:30

С VMware партнеры имеют уникальные возможности для предоставления единой платформы управления несколькими облаками, позволяя заказчикам сохранять баланс между контролем и свободой для инноваций. Эксперты отрасли расскажут, как вы можете развиваться в мультиоблачном мире.

Мы также организуем сессию с Джо Багули (Joe Baguley), CTO VMware по региону EMEA, для SISO-партнеров, чтобы провести открытую дискуссию о наших последних анонсах. Это потрясающая возможность погрузиться в эти обновления, так что наши партнеры покинут VMworld с глубоким пониманием того, как мы вместе можем помочь нашим заказчикам.

Также будут организованы технические круглые столы с нашими продуктовыми менеджерами, во время которых у вас будет возможностьпообщаться с экспертами на важные для SISO темы.

До встречи на VMworld 2017 Europe!

  • Регистрация доступна по ссылке: http://bit.ly/2pPTcL4

 

Подписывайтесь на @VMware_rus в Twitter и на нашу страницу в Facebook, чтобы всегда быть в курсе анонсов и новостей.

 

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Driving Extension to Public Cloud: 4 Factors

With cloud adoption predicted to continue its significant growth curve through 2021,[1] you know the question is not &#rsquo;if&#rdquo; customers will make the leap, but when, how and who will lead their journey to the cloud. Fortunately, VMware partners are uniquely positioned with innovative software and service offerings to support customers along this trajectory.

Here&#rsquo;s a look at four factors driving explosive growth, including points to consider when guiding your customers to, through and beyond, their cloud transformations:

1. Business Agility and Flexibility Drive Cloud Adoption and Modernization

Business agility is an organization&#rsquo;s &#rsquo;ability to renew itself, adapt, change quickly, and succeed in a rapidly changing, ambiguous, turbulent environment.&#rdquo;[2] Today, agility equals faster time-to-market via reduced IT complexity, quicker deployments, pay-as-you-go pricing, and scalability; all of which map to private and public cloud adoption. In fact, 41% of companies embracing cloud computing say that agility is their primary business driver. [3]

What&#rsquo;s more, many customers are looking to hybrid cloud capabilities with a mix of on and off-premises resources to achieve business agility and flexibility. But still, most of their data centers aren&#rsquo;t adequately modernized to extend to the public cloud. This is where partners can step in and support modernization through implementation of fully virtualized, automated, software-defined data centers (SDDC).

2. Cloud Drives a Shifting Economic Model

The public cloud has long promised cost savings and a shifting economic model; however, there are compelling arguments for both the private and public cloud. In a recent Accenture report, organizations saved upwards of $28M after migrating 70% of their application portfolio to the public cloud.[4] While it seems this staggering metric paints a compelling picture; 41% of IT decision-makers say that private cloud can be less expensive than public cloud for some businesses. Legacy applications, privacy and security regulations, and SLAs play a part in cost savings as well as viability, and there are several other aspects to explore when choosing private, public or hybrid cloud.

Regardless, help your customer make smart decisions by considering these cost saving factors that result from extending to the public cloud:

  • Reduced Data Center costs: With increased storage and server density, organizations can lower costs associated with physically housing servers. Add to this, cloud service providers charge less for electrical and cooling as compared to in-house data center maintenance fees.
  • Increased Personnel Efficiency: On-premises technologies managed by IT resources are one of the largest operating expenses. As workloads move to the cloud, customers can utilize IT staff in more strategic areas in their businesses.
  • Shifting CapEx costs: Upfront investments (CapEx) for servers is eliminated and shifted to IT OpEx, which helps maintain a lean balance sheet and may be more palatable for smaller businesses.
  • Lower Downtime costs: Cloud Service Providers monitor and maintain availability, which results in fewer business interruptions for customers.

3. Cloud Computing = Predictable Revenue + New Revenue Streams

As we already know, customers and VMware partners alike can reap the benefits of cloud computing through subscription pricing models. But beyond the predictable, steady earnings that these services deliver, partners can create new revenue streams that develop as an offshoot of extending to the public cloud, such as:

  • Consulting
  • Implementation
  • On-going support
  • Auditing
  • Analytics and continuous improvement
  • VM provisioning and decommissioning
  • Backup and recovery

What&#rsquo;s more, continuous revenue is a direct result of sustaining customer relationships. Guiding migration strategies that align customer goals with yours sets customers on a course to success. Likewise, working with your customers to leverage their existing investment in technologies, people and skill sets adds value to your relationships.

4. Customer Experience is King

Customer Experience (CX) is &#rsquo;the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.&#rdquo;[5] In cloud computing, CX plays a central role due to a larger emphasis on services and also fierce competition.

You might be surprised to find that CX is a hidden opportunity for channel partners to set themselves apart from the competition. As you focus on a customer-centric approach, you will build long-term relationships and grow your reputation as a trusted advisor.

Of course, great CX begins with creating a strategy for the future and it&#rsquo;s impossible to improve if you don&#rsquo;t know where you stand. To get started with measuring the health of your brand, utilize Net Promoter Score (NPS), which is a powerful tool for gauging loyalty and relationships.

What&#rsquo;s Next?

Be sure to participate at this year&#rsquo;s Partner Exchange to learn more on how you can help your customers transition to the cloud, while solidifying your role as a trusted advisor.

______________________________________________________________________________________

Sources:

[1] Gartner, Gartner says by 2020, a Corporate &#rsquo;No-Cloud&#rdquo; Policy will be as Rare as a &#rsquo;No-Internet&#rdquo; Policy is Today, http://www.gartner.com/newsroom/id/3354117

[2] McKinsey&Company, The Keys to Organizational Agility, http://www.mckinsey.com/business-functions/organization/our-insights/the-keys-to-organizational-agility

[3] CIO.com, Business Agility Drives Cloud Adoption, http://www.cio.com/article/2455960/cloud-computing/cloud-computing-business-agility-drives-cloud-adoption.html

[4] Accenture, CIOs: Exemplify cloud value with C-suite business case, https://www.accenture.com/us-en/blogs/blogs-cloud-migration-value

[5] Gartner, Customer Experience Management, http://www.gartner.com/it-glossary/customer-experience-management-cem

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La oportunidad para VMware y para nuestros SI/SO en 2017

Firma invitada: Seb Fitzjohn ,EMEA Director, Global System Integrators and System Outsourcers en VMware. Puede seguirle en Twitter en @sfitz100.

En VMware seguimos investigando y colaborando con nuestros socios centrándonos en nuestras cuatro áreas de soluciones clave: modernización del centro de datos, gestión del multicloud, movilidad y seguridad. Uno de los mejores ejemplos de ello es el tremendo éxito de nuestro Programa Global System Integrator & System Outsourcers (SI/SO).

Este importante programa cuenta con 20 socios mundiales y ayuda a nuestros clientes a acelerar su transformación tecnológica permitiéndoles explorar nuevas y emocionantes oportunidades de mercado en la economí­a digital. Gracias a la virtualización de la infraestructura de red y almacenamiento, así como de la parte informática, nuestros clientes pueden posicionarse como empresas digitales seguras, móviles y en la nube.

Nuestros colaboradores están en una posición privilegiada para asesorar, transformar y gestionar esas nuevas plataformas definidas por software, y el Programa Global SI/SO industrializa el diseño de la solución, la salida al mercado y su prestación. Este enfoque también nos permite una participación conjunta donde la empresa, el colaborador y VMware se alinean en torno al valor empresarial.

Hace poco me reuní con nuestro Vicepresidente Senior, Jean-Pierre Brulard, y hablamos sobre el motivo por el que nuestra comunidad SI/SO es tan importante a la hora de ayudar a la transformación digital de nuestros clientes y partners. En el ví­deo siguiente podrás saber un poco más sobre nosotros y nuestra perspectiva:

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La oportunidad para VMware y para nuestros SI/SO en 2017

Firma invitada: Seb Fitzjohn ,EMEA Director, Global System Integrators and System Outsourcers en VMware. Puede seguirle en Twitter en @sfitz100.

En VMware seguimos investigando y colaborando con nuestros socios centrándonos en nuestras cuatro áreas de soluciones clave: modernización del centro de datos, gestión del multicloud, movilidad y seguridad. Uno de los mejores ejemplos de ello es el tremendo éxito de nuestro Programa Global System Integrator & System Outsourcers (SI/SO).

Este importante programa cuenta con 20 socios mundiales y ayuda a nuestros clientes a acelerar su transformación tecnológica permitiéndoles explorar nuevas y emocionantes oportunidades de mercado en la economí­a digital. Gracias a la virtualización de la infraestructura de red y almacenamiento, así como de la parte informática, nuestros clientes pueden posicionarse como empresas digitales seguras, móviles y en la nube.

Nuestros colaboradores están en una posición privilegiada para asesorar, transformar y gestionar esas nuevas plataformas definidas por software, y el Programa Global SI/SO industrializa el diseño de la solución, la salida al mercado y su prestación. Este enfoque también nos permite una participación conjunta donde la empresa, el colaborador y VMware se alinean en torno al valor empresarial.

Hace poco me reuní con nuestro Vicepresidente Senior, Jean-Pierre Brulard, y hablamos sobre el motivo por el que nuestra comunidad SI/SO es tan importante a la hora de ayudar a la transformación digital de nuestros clientes y partners. En el ví­deo siguiente podrás saber un poco más sobre nosotros y nuestra perspectiva:

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Driving Security Transformation: the Virtual Network Assessment

&#rsquo;A journey of a thousand miles must begin with a single step&#rdquo; – Lao Tzu

As a trusted partner, helping our customers to modernize their IT security infrastructure can feel like the proverbial journey of a thousand miles. Most traditional IT security architectures are ill equipped to handle the persistent and creative nature of today&#rsquo;s cyber security threats. The dynamic and very public nature of these threats have created a booming industry of new entrants into the security market. The result has been an expansion of opportunity for security-minded partners, but also a challenge in determining how to lead customers down a trusted path for security solutions. Some estimates have customers using an average of 70 or more security solutions in their current IT environments. At the same time, there is a growing need for a transformation in how we build, manage, and secure IT infrastructure. Traditional perimeter-based security models are ineffective, as proven by a steady stream of newsworthy hacks and data breaches.

In this expanding and complex cybersecurity landscape, where do we start? It can be overwhelming to keep up with the rapid pace of change in cybersecurity threats, and even more so in staying educated about the innovative solutions available to protect our customers. As Lao Tzu noted its starts with a single step. At VMware, we believe the first step is gaining visibility to the current state of traffic moving across our customers&#rsquo; virtual and physical infrastructure. Today, an average of 80% of security budgets are spent on data center perimeter security and monitoring tools such as firewalls. At the same time, 80% of network traffic actually takes place within the four walls of our customers&#rsquo; data centers. Fundamentally, this means our customers have visibility to 20% of what is taking place in their network at a given time. Before suggesting point products to patch against the latest threat, let us take time to gain visibility into our customers&#rsquo; networks, and make informed architectural recommendations.

Enter the Virtual Network Assessment (VNA) with VMware. A VNA utilizing a VMware tool called vRealize Network Insight helps our partners to provide their customers a holistic view of the traffic in their data center across the virtual and physical domains. Help your customers define how much traffic exists between VM&#rsquo;s, applications, VLANs, and VXLANs. Identify threat planes across physical networks, virtual domains, cloud, and mobile environments. Ultimately, a VNA will provide the intelligence and visibility necessary to map an executable journey to a more secure IT infrastructure. A VNA takes about one week, and installs remotely in under an hour.

The thousand-mile journey of transforming IT security architectures to combat the ever-expanding nature of cyber security threats can be daunting. Whether considering a mobile security strategy, securing next-generation cloud applications, or a micro-segmentation project, let VMware help you and your customers with a simple first step. Check out the Partner Virtual Network Assessment today and do not miss exciting sessions at Partner Exchange in Las Vegas including:

  • NSX Assessment-Led Selling
  • NSX Value Selling

Also make sure to stop by the SDDC Assessment Lounge at the Four Seasons Hotel to learn how VMware assessments can help you win more business. The lounge is located in the Desert Willow Room on Sunday, August 27, 1PM – 5PM, and Monday and Tuesday, August 28 and 29, 11AM – 5PM.

 

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Transforming Security: Addressing Customer Challenges

 

Your customers face security threats everywhere, every day. What can you do as a partner to help address the challenges customers face with transforming IT security?

Penton media recently sat down with Chris Campbell, Director of Product Marketing at VMware to talk about just this topic.

Listen to the FastChat and find out how you can help customers drive security transformation as Chris expands on:

  • The biggest customer challenges around security today
  • Why security interactions among silos is increasingly complex for customers
  • Simplifying security
  • What customers can expect by implementing a VMware security portfolio

VMware Partners – review our latest Transform Security campaign available via Partner Demand Center.

VMware is excited to further our partner&#rsquo;s success in driving security transformation for customers.

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Comienza tu VMworld 2017 Europe con el Partner Exchange

Regístrate ya para el Partner Exchange en el VMworld 2017 Europe.

Partners de VMware: ha llegado el momento. El Partner Exchange (PEX) vuelve al VMworld 2017 Europe el lunes 11 de septiembre. En nuestro lugar habitual en Fira de Barcelona, ofreceremos a nuestros partners los contenidos, herramientas y conocimientos del líder en el sector, y que necesitan para vender los productos y soluciones de VMware.

Más grande y mejor que nunca, en el PEX de este año dirigiremos también una serie de cursos de formación y sesiones de certificación el domingo 10 de septiembre, todo ello diseñado para educar e inspirar a los equipos de ventas y las audiencias técnicas de nuestra comunidad de partners.

¿Quieres saber más? No te pierdas este vídeo de Jean-Philippe Barleaza, vicepresidente de socios y alianzas de VMware EMEA, y Hamish Switalla, director de marketing para parnters de VMware EMEA sobre por qué no puedes perderte el PEX en el VMworld 2017 Europe:

¡Únete a nosotros! El Partner Exchange es una gran oportunidad para colaborar y hacer networking con otros profesionañes de la industria, conversar sobre transformación digital y sumergirte en las últimas innovaciones en infraestructura cloud y espacio de trabajo digital. Además, podrás conectar con más de 10.000 clientes que asistirán al VMworld 2017 Europe del 11 al 14 de septiembre.

Te esperamos en el Partner Exchange en VMworld 2017 Europe. Regístrate ya.

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Статус Premium Service Provider: история успеха DataLine и VMware в России

Один из ведущих партнеров VMware в России — компания DataLine — рассказывает о достижении статуса Premier и о ключевых направлениях совместной работы.

DataLine и VMware связывает долгое и плодотворное сотрудничество. Совместная работа стартовала в 2011 году, когда мы запустили свое облачное направление. VMware выгодно выделялся на фоне других вендоров наличием готовой и стабильной платформы для предоставления услуги Infrastructure As a Service (IaaS), благодаря которой нам удалось быстро запустить свое первое облако CloudLine. Чуть позже к ней добавилась услуга VDI. В 2013 году было запущено катастрофоустойчивое облако с синхронной репликацией на географически разнесенные площадки. В 2015 году стало доступно специализированное решение Cloud-152 для размещения в облаке персональных данных, заработал интернет-магазин облачных ресурсов для малого и среднего бизнеса CloudLITE.

Таким образом, сейчас мы используем всю линейку решений VMware для построения публичных и частных облаков: vSphere, vCloud Director, VSAN, Horizon.

Сегодня мы крайне заинтересованы в vCloud Air — в первую очередь, как в инструменте для бесшовной миграции инфраструктуры заказчиков в наше облако, а также в контексте Software-Defined Data Centre. Мы уже тестировали этот продукт и очень ждем его полноценного запуска.

С момента запуска облака стали самым быстрорастущим направлением бизнеса компании. Демонстрируя ежегодный рост более 50%, доля облаков в выручке компании увеличилась до 18% в 2016 году.

Эта положительная динамика сказалась и на партнерстве с VMware: DataLine постепенно выросла в крупнейшего партнера в Восточной Европе и в 2013 году стала первым в России обладателем статуса Premier Service Provider по программе vCloud Air Network (ранее VMware Service Provider Program, VSPP).

Облачные решения, построенные на базе ПО VMware, выбирают российские и зарубежные розничные сети, банки из ТОП-100, медиа- и интернет-проекты, интеграторы.

Удерживать высокие позиции помогает техническая, маркетинговая и образовательная поддержка вендора. На правах крупнейшего сервис-провайдера мы получаем возможность опробовать новинки вендора и предложить их своим клиентам раньше всех.

Наши специалисты регулярно проходят обучение и повышают свою квалификацию. Так, в команде виртуализации DataLine работают специалисты с сертификатами VMware Certified Professionals (VCP), VMware Certified Advanced Professional (VCAP).

  • Узнать больше о партнерской экосистеме VMware можно в разделе «Партнерская программа» на нашем сайте
  • Об успехах наших партнеров по всему миру мы регулярно рассказываем в блоге

Подписывайтесь на@VMware_rusвTwitterи на нашустраницу вFacebook, чтобы всегда быть в курсе анонсов и новостей.

 

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